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​Experience Profile

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​​Nationally recognized custom home designer & builder serving the Chicagoland luxury home market.
​Online Selections System

​Developed online selections system which allows Orren Pickell customers to review and choose their selections via a customized online catalog.   The system provides users with the opportunity to compare available home options and pricing in advance of a formal designer meeting.  The system reduced the design sessions from days to hours leading to a direct improvement to the bottom line.